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Services · WooCommerce Development

Every default cart looks the same.We build the one that doesn't.

Custom WooCommerce builds — product templates, checkout flow, and integrations — designed to convert, delivered under your agency's name. Not a default theme with a logo swapped in.
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Mid-water · Past the logo swap

The cart isn't the store. It's one page of it.

Most WooCommerce "builds" stop at installing the plugin, picking a free theme, and swapping in a logo. It looks branded from the homepage — until a client clicks through to a product page, and it's the same grid, the same cart drawer, the same checkout as every other store running the same theme.
We treat the store as the deliverable, not the plugin. Product pages, category layouts, cart, and checkout are all built to match the approved designs — not bent to fit whatever the theme ships with.
WooCommerce Development
Mid-water · Six moves

Six moves to a store that converts.

Every store rebuild follows the same path — find what's still stock, rebuild what matters, and prove it converts.
01 — INSPECT
The Teardown

Branded homepage. Stock everything else

We open every page, not just the one your client reviews. Most "custom" WooCommerce builds are one page deep — the rest is stock theme underneath.
02 — DIAGNOSE
The Default

The page that never got the memo

We find the exact step that never got customized — usually checkout — flagged and named, not guessed at.
03 — REBUILD
The Template

Not the default grid

Product, category, and cart pages built to the client's design system — not stretched to fit whatever the theme ships with
04 — STREAMLINE
The Checkout

Fewer steps, more sales

A checkout flow trimmed down and matched to the brand, so fewer carts get abandoned at the finish line.
05 — CONNECT
The Handshake

Everything talks to everything

Payment gateways, shipping carriers, inventory, and email/CRM platforms — connected and tested, not just installed.
06 — PROVE
The weigh In

Same store. Different animal

We benchmark conversion rate and checkout completion before and after — numbers you put in the case study, not just a redesign you hope worked.
Mid-water · What we build

The spec sheet we hold ourselves to.

Every build ships with:

  • Checkout tested end-to-end — every gateway, every shipping rule, verified before handoff
  • Minimal plugin footprint — every plugin justified in the handoff doc
  • Staging & version control — weekly links, full Git history transferred
  • Store launched under your brand — no default theme, no exposed logo
  • Built in Breakdance —the lean builder, none of the theme-forest bloat
  • Accessibility pass — semantic markup, keyboard nav, contrast checks
  • Security hardening — locked-down admin, automated backups configured
  • Your accounts, your keys — everything transferred, nothing held hostage
The Letterhead
Mid-water · Ways to work

Two ways to run it.

Per project

The single catch

One store, fixed scope, fixed quote. Best for agencies handling a single build, a replatform, or an overflow project. Fixed quote within 48 hours of brief · Weekly staging links & async updates · Full handoff — code, accounts, docs · 30 days of post-launch support included
Retainer

The standing crew

Reserved monthly capacity behind your agency. Best when WooCommerce work is a regular part of your pipeline — new product launches, integration updates, catalog migrations. Guaranteed monthly build hours, priority queue · One shared Slack channel, same team every time · Maintenance & updates across past builds, plus new integrations as they come up · Rate advantage over per-project pricing
Deep water · How it works

Three steps. Zero visibility to your client.

STEP 01

The brief

Send designs, scope, and deadline. Within 48 hours you get a fixed quote and a build plan you can forward straight to your client — under your letterhead.
The Brief
STEP 02

The build

Weekly staging links, async updates in your channel of choice, and a team that speaks designer. No "that's not possible" — only "here's how."
The Build
STEP 03

The hand-off

Clean code, documented, transferred to accounts you own. Your name on the trophy. We were never here.
The Handoff
The abyss · Why us

Enterprise pressure. Studio precision.

We cut our teeth on enterprise-grade launches — clients where a broken site wasn't a bug ticket. It was a headline.
Launch nights timed to the minute. Traffic spikes with no warning. Personal and corporate brands worth eight figures riding on a page load. That's the pressure this studio was built under — and it's why agencies trust us with the work they can't afford to get wrong.
48h
Quote turnaround
100%
White-label, always
0
Client lists published
The abyss · Why us

Frequently asked questions

No. The store is delivered under your agency's name — same as every Blue Marlin build.

Yes. We work with existing catalogs and installs, and can also migrate a store from another platform onto WooCommerce.

 

Stripe, PayPal, and other major gateways out of the box, plus standard shipping-carrier integrations. Custom or less common integrations are quoted separately.

Depends on catalog size and integrations — typical builds run two to four weeks. You'll get a fixed-price quote within 48 hours of sending the brief.

Go get the big one.

Tell us what you're pitching. We'll do the fighting — quietly, of course.