White-Label WordPress Development

Surface · What's included

Everything between "approved designs" and "launched site."

Send us the Figma file. Six deliverables come back — none of them with our name on them.

Custom theme, from scratch

No purchased themes, no pre-made template DNA. A bespoke build that honors your design system to the decimal — spacing, type scale, and all.

Client-proof editing

Global blocks and locked design tokens in Breakdance. Clients edit content freely — and physically can't turn the homepage neon green.

Interaction & animation

Scroll choreography, transitions, and micro-interactions built natively — the layer that separates a WordPress site from a WordPress template.

Performance engineering

Green Core Web Vitals as an acceptance criterion, not an aspiration. Lean assets, smart caching, no plugin bloat.

WooCommerce, done properly

Custom checkout flows and product templates that match the brand — not the default cart with a logo swapped in.

Documentation & training

An editor guide written for your client, a technical handoff written for you — both under your agency's letterhead.

Mid-water · Build standards

The spec sheet we hold ourselves to.

Every build ships with:

Green Core Web Vitals on mobile and desktop at launch

Built in Breakdance — the lean builder, none of the theme-forest bloat

Minimal plugin footprint — every plugin justified in the handoff doc

Accessibility pass — semantic markup, keyboard nav, contrast checks

Staging & version control — weekly links, full Git history transferred

Security hardening — locked-down admin, automated backups configured

SEO-ready structure — clean markup, meta framework, redirects mapped

Your accounts, your keys — everything transferred, nothing held hostage

Deep water · Ways to work

Two ways to run it.

Per project

The single catch

One site, fixed scope, fixed quote. Best for agencies testing the water or handling an overflow project.

Fixed quote within 48 hours of brief
Weekly staging links & async updates
Full handoff — code, accounts, docs
30 days of post-launch support included

Retainer

The standing crew

Reserved monthly capacity behind your agency. Best when WordPress work is a regular part of your pipeline.

Guaranteed monthly build hours, priority queue
One shared Slack channel, same team every time
Maintenance & updates across past builds
Rate advantage over per-project pricing

The abyss · Questions agencies ask

Before you ask.

Will our client ever know you exist?

No. Staging environments, documentation, and handoff materials all carry your branding. We never publish client lists, we don't watermark code, and we'll sign an NDA before you send the first Figma link.

Can you join our client calls?

If you want — as members of your team. Many partners have us on technical scoping calls under their agency's banner. Others prefer we stay invisible. Your call, literally.

What if the designs change mid-build?

Small revisions are absorbed into the build — design is iterative and we know it. Scope-level changes get flagged early with a revised quote before any surprise invoice. You'll never explain an overage to your client that we didn't warn you about first.

Who owns the code?

You do — or your client does, per your agreement with them. Full Git history, all accounts, and every credential transfer at handoff. We keep nothing.

What do you build with?

Breakdance — the performance-focused builder from the team behind Oxygen. It gives your clients genuinely easy editing without the code bloat and slow scores that plague Elementor and Divi builds. Design fidelity stays locked to your system; clients edit content, not layouts.

WordPress builds your clients can't break. Your name on every one.